Think with Google Podcast
For Think with Google's first podcast in partnership with Gimlet Media, I spearheaded the branding and media campaign surrounding the launch. The goal was to drive awareness, relevancy and buzz around Think with Google, positioning the brand as a marketing thought leader. Playing off the name of the brand and the podcast's theme of exploring big ideas, we selected a white thought bubble surrounded by Google blue that would pop on Spotify's black interface, carrying that over into in-app display banners and YouTube ads targeting marketing professionals. It was named the Best Thought Leadership Podcast of 2020 by AdWeek.