Since email is a crucial funnel for TwG’s readership, I worked with our development team to update our email templates to create a better user experience. This includes layout and artwork design that gives context to the writing and entices readers to click through to our website.
For paid media campaigns that live across multiple mediums, I designed ad concepts that can work both as static images and short animations.
For TwG’s first print ads in publications like Fast Company and Harvard Business Review, I followed Google’s less-is-more approach and built off of a white background using geometric shapes and typography to distill complex ideas. I also worked closely with each publisher to art direct the corresponding advertorials.
For our social posts, I developed both static and motion graphics featuring charts, stats and icons that are designed to quickly register with our audience and encourage reposting.
For Think with Google's website, I designed responsive landing pages for various initiatives. The example shown prompts readers to join TwG's membership program and outlines the different benefits of signing up.