Brand Identity

Brand development and editorial layout for Glossy, an online publication that covers how fashion brands are approaching digital with a critical eye.

Keeping the focus on the simple, sophisticated typeface, the goal was to establish Glossy as a worthy contender against the top trade publications.

Modern imagery with clean lines helped cement the brand as a more-current trade publication.

Minimalist editorial layouts were meant to underline this modern viewpoint, grabbing the reader’s attention with large photographs and bold type.



© Scott Rosser 2019