Brand Identity

Brand development and editorial artwork for Digiday, a publication that explores how technology is disrupting media and marketing.

The goal with Digiday’s site was to keep the reader focused on its unique content. A bold logo and story headlines against a stark white background helped to emphasize this.

Rather than using stock imagery, quirky, original art was created for each new story. Much of it played with the branding of giant companies like Facebook and Amazon.

For podcasts and individual interviews, portraits were manipulated with colors and patterns to help them stand out.


© Scott Rosser 2019